Verizon Selects Participation Agreement: What You Need to Know

Verizon, one of the largest telecommunications companies in the world, has recently updated its Participation Agreement for online advertising. This update, called the Verizon Selects Participation Agreement, provides important changes to how Verizon collects and uses customer information for advertising purposes. In this article, we will detail what you need to know about the Verizon Selects Participation Agreement and the implications it may have for you and your online privacy.

What is the Verizon Selects Participation Agreement?

The Verizon Selects Participation Agreement is an update to Verizon`s existing Participation Agreement for online advertising. The agreement outlines how Verizon collects information about its customers for advertising purposes and how this information is used. It also provides customers with options for controlling how their information is collected and used.

What are the changes in the Verizon Selects Participation Agreement?

One of the most significant changes in the Verizon Selects Participation Agreement is how Verizon collects customer information. Under the new agreement, Verizon may collect information about customers` use of Verizon services, as well as information from third-party websites and apps that customers use. This includes information about customers` browsing habits, search history, and location.

Another significant change is how Verizon uses this information. Under the new agreement, Verizon may use customer information for personalized advertising across all of Verizon`s services, including mobile, internet, and TV. Additionally, Verizon may share this information with third-party advertisers to facilitate targeted advertising.

What are the implications of the Verizon Selects Participation Agreement?

The Verizon Selects Participation Agreement has important implications for online privacy. By collecting and using customer information for advertising purposes, Verizon is able to provide more relevant advertising to its customers. However, this also means that customers` online behavior and personal information is being shared with third-party advertisers. Additionally, customers who do not wish to participate in personalized advertising may need to manually opt-out of this service, which can be time-consuming and complicated.

How can customers control their participation in the Verizon Selects program?

Customers who wish to control their participation in the Verizon Selects program can do so by accessing the privacy settings in their Verizon account. From there, customers can opt-out of personalized advertising and limit how their information is shared with third-party advertisers. It`s important to note that opting-out of personalized advertising may not completely prevent Verizon from collecting and using customer information for other purposes.

Conclusion

The Verizon Selects Participation Agreement offers important updates to Verizon`s online advertising practices. While this allows for more personalized advertising, it may also raise concerns for customers who wish to protect their online privacy. By understanding the implications of the Verizon Selects program, customers can take steps to control their participation and protect their personal information.